The Importance of Electronics Sales Representation

Whilst the world is moving increasingly to digital engagement there is still an importance in electronics sales representation. "Most field salespeople would likely agree that customers can be “less accessible” than they once were, but…

The Importance of Aligning Sales and Marketing

According to Kelsey Meyer, an aligned sales and marketing team is essential to delivering consistent messaging to prospects. Tools such as joint forms to capture content ideas, building a content library that everyone can access and enabling…

Electronica 2018

Electronica 2018 is now just a month away. Billed as the international gathering for the electronics industry for more than 50 years: Electronica is where thousands of exhibitors present products and services that will define our future. This…
Eaton Supercapacitors

Eaton First To Apply For Supercapacitor CE Mark Certification

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Power management company Eaton has announced that its XLM Supercapacitor product (XLM-62R1137A-R) completed the CE mark self-certification for meeting the European safety requirements. Eaton is the first manufacturer to complete the testing…
electronica 2018

electronica 2018 - connecting everything

This year's electronica is to be held on November 13–16, 2018, in Munich, Germany. electronica will be going way beyond the presentation of relevant components, systems, applications, and solutions. In addition to 17 halls, 13 forums, and…

Sales Planning for 2019

It is that time of the year again when our attentions turn to sales planning for 2019. Every year around this time, our electronics manufacturers, and the rest of the world, begin to focus on their plans and sales tactics for the coming year.…

ILSI Acquires Oscilent

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ILSI America LLC has announced the acquisition of Oscilent Corporation. Oscilent will operate as a wholly owned subsidiary of ILSI and will be headquartered in Reno, NV. The Oscilent brand will continue to be supported for both new and existing…

The Impact of AI on Sales

"AI [artificial intelligence] is not going to make salespeople obsolete, nor is it going to turn bad salespeople into great closers," writes Erik Charles, vice president of strategic marketing with Xactly. To really take advantage of AI,…