According to Kelsey Meyer, an aligned sales and marketing team is essential to delivering consistent messaging to prospects. Tools such as joint forms to capture content ideas, building a content library that everyone can access and enabling both departments to come together to discuss what content is working and what’s not are key to success. Visit B2C to read more.

This brief from ERA is part of their and our commitment to creating and sustaining sales channels for the electronics industry across the world.

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